At this point I think it pretty fair to say that LG’s newest Chocolate phone, the BL40, is pretty massive in size.  Take a look at this newly minted commercial and you’ll see what I’m talking about.  Check out the woman’s hands in proportion to the phone.  I mean, the thing truly is the size of a Hershey bar.  By my estimates it’s gotta be almost 3/4 of an inch longer than the iPhone in order to squeeze in a screen that is .5-inch larger than Apple’s.