Looks like LG will release their latest Chocolate phone sooner than later.  That’s right the Bl40, the 4-inch touchscreen phone that we keep hearing about will launch later this month in Europe with other markets following sometime in October.  Until then you’ll just have to be satisfied with the endless array of pics and videos that have been posted to the Web.

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At this point I think it pretty fair to say that LG’s newest Chocolate phone, the BL40, is pretty massive in size.  Take a look at this newly minted commercial and you’ll see what I’m talking about.  Check out the woman’s hands in proportion to the phone.  I mean, the thing truly is the size of a Hershey bar.  By my estimates it’s gotta be almost 3/4 of an inch longer than the iPhone in order to squeeze in a screen that is .5-inch larger than Apple’s.